SMC: School Marketing and Communications

227: Digital Marketing update, is content still king and could you advertise without your school's logo?


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School marketing and communications with Charlie Maughan, Rita Kilroy and Harrison Shearn

In this episode, Charlie and Rita are once again joined by imageseven Digital Marketing Specialist Harrison Shearn, who provides an update on the latest changes in Meta, Google and AI. The team then deep dives into the challenge of rising online advertising costs in 2025, as well as sharing how to capture audience attention while reducing dependency on expensive ad campaigns. Finally, inspired by some famous viral campaigns, the team is posed the question: "Can schools ever drop their logo?"

  • The challenge of rising online advertising costs in 2025
  • Heinz UK drops logo – zoning in on perfect food pairings
  • Tesco drops logo from bags

· Got more questions for Charlie and the team? You can ask them via the following:

· Email: [email protected]

· Survey: imageseven.typeform.com

Here at imageseven, we are always on the lookout for great people to join the team and we have a few opportunities open. To view our available positions or enquire further, head to https://www.imageseven.com.au/work-with-us/

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