Start-up marketing stories: The Marketing Hustle

#23: How Second Nature get granular with customer segmentation


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Second Nature is a platform that helps people lose weight through behavioural change, rather than dieting and counting calories. They’re now a team of 70, and Chris speaks candidly about his experience as co-founder of a growing business.

Lottie and Chris discuss:

  • The effects of running a start-up on creativity
  • The all-consuming nature of being a start-up founder
  • The power of granular customer segmentation
  • Tackling marketing with an engineering mindset
  • The downsides of A/B testing
  • ...more
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    Start-up marketing stories: The Marketing HustleBy Lottie Unwin


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