Today I'm joined by Jenni Romaniuk, Research Professor at Ehrenberg-Bass Institute, for a hugely valuable discussion around evidence-based marketing and insights.

Further links:

https://www.jenniromaniuk.com/

https://business.linkedin.com/marketing-solutions/b2b-institute/how-b2b-brands-grow

https://business.linkedin.com/content/dam/me/business/en-us/marketing-solutions/resources/pdfs/byron-sharp-v1.pdf

https://business.linkedin.com/content/dam/me/business/en-us/marketing-solutions/resources/pdfs/b2b-buying-behaviour-double-jeopardy.pdf

https://business.linkedin.com/content/dam/me/business/en-us/marketing-solutions/resources/pdfs/b2b-duplication-of-purchase.pdf

https://business.linkedin.com/marketing-solutions/b2b-institute/cep-in-b2b