Food Content Creators — you are in for a TREAT! Learn how the six sisters behind Six Sisters Stuff inspire their readers and meet them where they are on their food journey.

When I started Simple Pin Media, I was so clear on who my audience was and what I had to offer them. But I’ve learned over the years that this clarity can only remain if you continually re-examine who you are serving and what they need. 

In this episode, we are talking with Lauren of Six Sisters’ Stuff to learn how she and her sisters have inspired pinners in the food niche and have continued to keep their audience connection strong over the past 12 years!

First, I’d like to give you a quick reminder.

This is the last week to enter our podcast survey giveaway for a $50 gift card to Amazon or your local equivalent. Tell us all the things you’d like to hear on the podcast and you’ll be entered to win! The winner will be chosen at midnight PST on May 31st, 2021. 

While you’re up there, if you are looking for someone to manage all your Pinterest marketing needs, then be sure to check out our management packages. 

 

Six Sisters’ Stuff has been one of my long-time clients here at Simple Pin. The story of how I met one of the sisters, Camille, still amazes me!

Camille was at my very first conference speaking engagement back in 2015. She spoke before me and then I got up and spoke about Pinterest. 

As I was walking back into the hotel, I heard these footsteps running after me and my name being called out. It was Camille. 

“Kate, Kate! We want to work with you. We are drowning. We’re trying to figure out how to manage Pinterest and it’s just so much. We get so much traffic. We just need somebody to take this off our plates. When you spoke today, your philosophy aligned with ours. We would just love to hire you.” 

Let me tell you, my heart was beating so fast. I couldn’t believe it! 

Of course, I said yes! So we had a meeting, got everything set up and we began working together. 

A few people on my team have taken over managing that account since then, but we have all loved working with them over the years.

Today we have Lauren, one of the sisters, to talk about what it’s been like over the last 12 years and how they have been able to continue creating new content to inspire their audience for so many years. We learn the unique approach they have taken to help strengthen their connection with their audience and how this strategy helped them ask the difficult questions during the pandemic.

The answers caused them to pivot and navigate the business a little differently, allowing them to continue to inspire their audience and see great growth as a result.

I hope as you listen to this story, you are encouraged to think about how you can serve and inspire your audience through changing times.

The Evolution of the Six Sisters’ Stuff Blog

Lauren describes herself as sister number five, the second youngest of the group. She and her husband live in California and they have a crazy, busy household with a two-year-old and a five-month-old running around. Life is equally busy for all the sisters.

Lauren and her five sisters started their company, Six Sisters’ Stuff, in 2011. They are very passionate about making sure everybody feels comfortable in the kitchen and enjoys their food journey. They strive to make sure their recipes are delicious and easy enough that anyone, at any skill level, can make them.

As stay-at-home moms, they run their business completely online. Lauren says it’s a lot of fun to work together and to share what they all love with the whole world.