In this episode of Behind the Business, Sofia sits down with online business manager Holly Voice to demystify the role of an OBM and the game-changing difference it can make for female coaches ready to scale. With years of experience supporting high-level entrepreneurs, Holly shares how an OBM bridges the gap between vision and execution, steps in as a strategic partner, and helps clients move from bottlenecks to freedom.

Together, they unpack the key differences between a virtual assistant and an online business manager, how to know when you're ready to hire, and why hiring support is less about cost and more about capacity. They also explore the mindset shifts required to step into true leadership and how letting go of control can actually accelerate your business growth.

What you'll learn:

• What an online business manager (OBM) actually does

• The difference between a VA and OBM

• When you’re ready to hire an OBM

• How hiring an OBM increases your capacity and ROI

• Real client transformations from behind the scenes

• The mindset needed to lead and scale with support

  
  

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