Which keywords should you be targeting this season? The ones that capture the hottest summer trends on Pinterest of course!

As we head into summer there is a definite shift in what people are searching on Pinterest. Today’s podcast will set you up and get you thinking in the right direction with keywords to use this summer.

As we look to Summer 2021, let’s reflect briefly on where we were last summer. Our world was in a deeper lockdown than we had experienced in the spring. So, during this time last year, there were so many people using Pinterest. User numbers doubled in 2020.

I want you to reflect on that because this year we see Pinterest settling into a more normal place and not adding as many users.

That’s just a heads-up explanation for what we see going into this summer. We are seeing some drop in traffic, especially from those numbers from last year.

That’s not unexpected, right? And it’s not only you! It’s simply because people can get out more in Summer 2021. People can travel again and there’s a lot of freedom this summer that we didn’t have last summer, at least in the States. 

But this doesn’t mean that people aren’t still searching on Pinterest. People will always be planning and they turn to Pinterest for inspiration, so I want to give you some keyword ideas that you can use to reach your audience this summer.

If you want all the details on keywords for ALL seasons, you can simply download our free 16-page Keyword Planner which is located under our FREE RESOURCES tab on the website.

Before we dive in, let’s talk about that exhaustion you’re feeling trying to manage your Pinterest account along with everything else on your plate. We’d like to give you a break and a pair of fresh eyes!

We have a whole suite of Pinterest Management Services that can take Pinterest management off of your plate and give you more time and freedom to focus on other areas of your business. Maybe you need some extra time for creating Instagram Reels, writing a new blog, or dreaming up a new product. Our management services can offer you that freedom.

However, if you are not ready to outsource, we also have one-time service options including a one-hour consult call, a deep clean, image creation, and video creation.

Simply complete the form for the service of your choice under our SIMPLE PIN PRODUCTS tab and we will get you set up and ready to go!

If you’re ready to have someone else manage your Pinterest account, we can schedule a discovery call to help you figure out what works best for you.

Now, on to Summer Keywords!

What Keywords Should I Be Using this Summer on Pinterest?

You might be asking, do keywords REALLY matter?

If you’ve been with us for a while you already know the answer to this question is YES!

But, for the sake of those who are new to Pinterest marketing, here’s a quick review of best practices for keywords.

First, Pinterest is a search and discovery platform, not social media.

The person you are marketing to has a problem and they have come to Pinterest to be inspired and to find great ideas that will solve their problem. To find those solutions they put keywords into the Pinterest search bar and voilá, they are matched up with a ton of pins related to their problem.

Second, keyword placement is important.

If you want to be the solution to their problem, it’s important to use keywords and to put your keywords where it matters most. Where would that be?

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