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#25: How Hertility create connections through their tone of voice
Dr Natalie Getreu is the Co-Founder of Hertility, the company that's helping people to take control of their fertility. Using their at-home tests, over 200,000 customers have received advanced insights into their hormones & fertility.
Lottie and Natalie sit down to discuss:
How to market a product people don’t know they need
The power of Tone of Voice
How their marketing has changed over time
How not to underestimate word of mouth
What makes a great start-up marketer
View all episodes
By Lottie UnwinDr Natalie Getreu is the Co-Founder of Hertility, the company that's helping people to take control of their fertility. Using their at-home tests, over 200,000 customers have received advanced insights into their hormones & fertility.
Lottie and Natalie sit down to discuss:
How to market a product people don’t know they need
The power of Tone of Voice
How their marketing has changed over time
How not to underestimate word of mouth
What makes a great start-up marketer
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