My guest today is Jareer Ali. Jareer is looking after the Product Marketing of AssetSonar, which is an IT Asset Management Solution. Before joining this team, Jareer got an MBA in one of the Top Business schools in Asia. Jareer is a truly international professional; not only he's working in a diverse and multicultural team - but he also did a exchange in France and works with an American company). I’ve found him to be passionate about Tech & Strategy and how to make a positive impact on the world. In his current role, he interacts with the product manager on a daily basis - and that's the reason we have invited him to our podcast. We talked about product marketing of course, including sales enablement and content creation like running campaigns and webinars. He shares his view on MBAs and what makes a product stand out from competition. I had a lot of fun talking to Jareed and I’ve been delighted by his responses, they surprised me and I hope they’ll surprise you too.