Welcome to the PRmoment Podcast.

Today we’re chatting with Dee Gibbs, founder of Liberty Communications. Liberty is an independent tech PR firm, with a fee income of £1.7 m and this year Liberty celebrates its 25 birthday! So we thought it would be good to get her on the show to chat about 25 years of agency ownership hindsight.

Do check out our latest webinar The implications of changing consumer digital behaviours for PR and communications professionals.

Thanks as ever to the PRmoment Podcast sponsors The PRCA.

Here’s a summary of what Dee and I discussed:

2 mins Dee talks about why she decided to set up Liberty 25 years ago.

3.30 mins Liberty has a fee income of £1.7 m after 25 years. Does Dee regret not growing the business more?

Dee’s 10 lessons of 25 years agency ownership hindsight:

5 mins Lesson 1: The pace of technology innovation and what this means for a technology PR business, in terms of the type of work and the client base.

8 mins Lesson 2: How CEOs are prioritising PR and how agencies need to demonstrate the benefits of great PR

10 mins Lesson 3: The future of the press release

13 mins Lesson 4: Hiring talent - making sure the talent matches the ethos of your agency.

15 mins Lesson 5: How social media has changed PR skill sets

20 mins Lesson 6: Changes in media networking and media relationships

21 mins Lesson 7: The rise of social influencers

22 minsLesson 8: Don’t lose your nerve!

25 mins Lesson 9: Remote working and embracing the way your team want to work.

28 mins Lesson 10: Does an PR independent firm needs to re-invent itself over 25 years