Start-up marketing stories: The Marketing Hustle

#26: How DAME builds authority through authenticity


Listen Later

Alec Mills is the co-founder of sustainable period brand DAME, best known for launching the world’s first reusable tampon applicator in 2018. He co-founded DAME to rewrite the narrative around periods, provide real choice, and improve life for girls and women around the world.


As the Head of Brand, Product and Marketing Alec has been responsible for bringing some game-changing campaigns to life, including the first ever tampon string to be shown on public advertorial, featuring on the side of 200 London buses.


In the latest episode of The Marketing Hustle, Lottie and Alec sit down to discuss…

  • The transition from one product to a full, innovative range

  • Building authority through authenticity

  • Impact marketing

  • How to focus on slow and steady growth

  • ...more
    View all episodesView all episodes
    Download on the App Store

    Start-up marketing stories: The Marketing HustleBy Lottie Unwin


    More shows like Start-up marketing stories: The Marketing Hustle

    View all
    The Diary Of A CEO with Steven Bartlett by DOAC

    The Diary Of A CEO with Steven Bartlett

    7,143 Listeners

    Table Manners with Jessie and Lennie Ware by Jessie Ware

    Table Manners with Jessie and Lennie Ware

    1,591 Listeners

    Happy Place by Fearne Cotton

    Happy Place

    1,168 Listeners

    The Food Medic by Dr. Hazel Wallace

    The Food Medic

    325 Listeners

    How To Fail With Elizabeth Day by Elizabeth Day and Sony Music Entertainment

    How To Fail With Elizabeth Day

    1,306 Listeners

    The Wellness Scoop by The Wellness Scoop

    The Wellness Scoop

    1,329 Listeners

    Uncensored CMO by Jon Evans

    Uncensored CMO

    36 Listeners

    Parenting Hell with Rob Beckett and Josh Widdicombe by Keep It Light Media / Spotify Studios

    Parenting Hell with Rob Beckett and Josh Widdicombe

    998 Listeners

    HUNGRY. by Dan Pope

    HUNGRY.

    3 Listeners

    Working Hard with Grace Beverley by Grace Beverley

    Working Hard with Grace Beverley

    190 Listeners

    The Rest Is Politics by Goalhanger

    The Rest Is Politics

    3,276 Listeners

    The Rest Is Politics: Leading by Goalhanger

    The Rest Is Politics: Leading

    988 Listeners

    HBR On Strategy by Harvard Business Review

    HBR On Strategy

    84 Listeners

    The Rest Is Entertainment by Goalhanger

    The Rest Is Entertainment

    813 Listeners

    Ladies Who Launch by Rochelle Humes

    Ladies Who Launch

    44 Listeners