On today’s show, I’m talking with Pete Martin, who started, scaled, and sold four of his previous companies (including car leasing, systems integration consulting, business process outsourcing, and software distribution). Pete will share how he intentionally applied what he learned in the first couple exits to his last venture in order to scale up EntryPoint to sell to KPMG for 12x EBITDA without having to go with the sale or take an earn out.
This is a very rare story because many times professional services companies are valued around 1x revenue or a small multiple of EBITDA with an earn out. Pete explains how he created a company manifesto at the very beginning, created a very unique service and pricing model and then scaled up using very little cash… all on purpose.
What You Will Learn In Today's Podcast Interview
How and why Pete created a company manifesto on day one
How seeing his business as an asset helped Pete achieve his goals
Why Pete declined a $5M customer contract
Why you should look at 5 years for an ROI on each hire
What polling your employees about culture and values will tell you about your business
When to hire full-time or part-time employees and what that means for culture
The underappreciated impact of invoicing on your cash flow and company (for employees and customers)
Ways to scale your company without using any capital
How to balance cash flow when hiring, whether contractors or salaried positions
What happens when a company lives in accordance to its values, as well as the long-term client Pete secured by owning up to an expensive mistake
How to get out of the owner’s trap (when you are the key employee)
How to build a narrative that allows a strategic buyer to buy into the reasons they should acquire your company
How Pete got the business sale unstuck within 30 minutes after talking to the VP of KPMG
The difference between a strategic buyer vs a financial buyer of a business
What happens when you tie outcomes to your Net Promoter Score and get your employees aligned with that
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