The sales cycle for an insurance producer is longer than ever. The less credibility you have the longer the cycle will be. In this episode, I share three marketing strategies that will help you shorten the path from suspect to sales. How would it feel to build credibility with a prospect long before the first meeting? In this episode you'll learn how!

KEY HIGHLIGHTS

[1:10] Building an Effective Marketing Strategy

[1:45] Challenges in the Insurance Industry and Sales Cycle

[2:14] Importance of Trust and Credibility in Sales

[3:27] Defining the Sales Cycle and First Appointments

[4:11] Three Pivotal Strategies to Shorten the Sales Path

[5:13] Strategy 1: Creating Free Content

[10:33] Strategy 2: Lead Generation Techniques

[14:34] Strategy 3: Implementing a Repeatable Sales Process

[17:38] Pre-Meeting Trust Building and Sales Process Tips

[18:15] Using Exclusivity in Selling and Handling Objections

LET'S CONNECT

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