If you want to go from becoming good at sales to being great at sales, what you need to narrow down on knowing how aware your potential customers are of their own problem.

Whether you're selling a product, service, online course or run a brick and motor, understanding the 5 stages of awareness will move your business forward.

I'm revisiting one of my favourite past conversations in this episode, where you'll learn...

• What the 5 stages of awareness are and why you need to know them
• How to create content that speaks directly to your ideal customer
• And, how to move people through your funnel authentically without using unethical sales tactics

If you're looking to grow you sales, understand your customers on a deeper level and be able to create content that drives them toward buying from you, this is the episode for you.

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