Pinterest TV? What’s that?

I hear this all the time when I mention this new feature launched by Pinterest in late 2021. It seems a little “outside the box” for the platform. One of Pinterest’s special creators, Isabelle Dias, recently talked with me about what Pinterest TV is and how it can help your business grow. 

I must admit that I was kind of a Pinterest TV critic, but Isabelle has changed my outlook about this cool new Pinterest eCommerce marketing tool. I hope that by the end of this episode, you will also see its potential to be leveraged in a way that is different than any other live format. 

Pinterest TV is NOT like Instagram Live or Facebook Live. It is unique!

Related: Pinterest vs. Instagram for Marketing Your Business & The Transition from Facebook Marketing to Pinterest Marketing

Introducing Pinterest TV: The Next Big Pinterest eCommerce Tool

Meet Pinterest TV Creator Isabelle Dias

Isabelle Dias is a personal development specialist turned content creator. She has worked with digital marketing her entire professional life. She was born and raised in Rio de Janeiro, Brazil, but currently lives in New Jersey with her husband. 

Isabelle majored in social communication and marketing where she used Pinterest all the time. It was a huge educational tool for her that she carried into her professional life as a consultant in Brazil and now as a content creator here in the U.S.. 

We hear a lot about Pinterest expanding globally, especially the push into South America. Isabelle says Pinterest is big in South America. In fact, according to Pinterest’s Global Head of Sales, Brazil is one of Pinterest’s largest markets outside of the US.

Isabelle says that idea pins are still new in Brazil. Pinners and creators there are just becoming familiar with that feature, but it was idea pins that provided her the opportunity she has now with Pinterest TV.

Isabelle was hand-selected by Pinterest as a special creator for the Pinterest TV feature so she has an inside track on what this emerging product is and how it works.

What is Pinterest TV?

Simply put, Pinterest TV is live, original, shoppable episodes featuring creators and brands right on Pinterest. Every week, they have new episodes on Pinterest TV that are recorded and available for pinners on demand. Users can even save episodes and rewatch them later. 

Isabelle likens Pinterest TV to QVC. 

Pinterest TV, or Pinterest Live as it is often referred to, is an exciting new way for pinners to be online with a live person and buy featured products right from the Pinterest platform.

Isabelle thinks it is an amazing feature for people who have products to sell, especially if they are physical products.