Not all PPC agencies are created equal.

In this episode, we break down the biggest B2B ad agency red flags — from overpromising and fake expertise to poor tracking, hidden data, account ownership issues, and “set and forget” management.

You’ll learn what a healthy agency relationship should actually look like, how to spot warning signs before performance drops, and the questions to ask if something feels off.

⏱️ Chapters:

00:00 – Why some agency relationships quietly fail

01:15 – Overpromising and the “say yes to everything” problem

03:40 – Spotting fake expertise and testing agency credibility

04:50 – Ad account ownership and why it matters 06:00 – Reporting, conversion tracking, and hidden performance issues

07:20 – Techno babble, jargon, and unclear communication

08:20 – Complacency, constant handovers, and pricing red flags

11:20 – Budget pressure and when scaling ad spend makes sense

12:05 – What a healthy B2B agency relationship looks like