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The marketing landscape is shifting — fast. In this episode of Over The Bull, Ken breaks down four critical changes every small business owner needs to understand right now. From the collapse of third-party cookies to rising ad costs, this isn’t about trends — it’s about survival.

You’ll learn:
•Why first-party data is the new gold
•How your website and reviews might be doing more than your social media
•What “community-driven marketing” really means (and how to do it without faking it)
•Why throwing more money at ads won’t save you — but strategy will

Whether you’re running your own business or advising others, this episode is packed with real talk, real examples, and research-backed insights to help you adapt — and grow.

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