I know you're going to enjoy this deep dive with author and branding expert Jamie Mustard. We explore his powerful story of coming out of abject poverty and learning challenges to graduating from the London School of Economics.

Jamie always felt hidden and overlooked in his youth, which allowed him to build a keen sense of observation while he tried to figure out how to successfully navigate his shifting environments. Combining his keen observation skills with the modeling and systems he learned in economics, he developed a repeatable process that will help you identify the iconic elements that will make your brand, product, talk, company, and anything else imaginable both timeless and memorable.

Don't miss your chance to sit at the feet of the master and learn this superpower. It will change the way you view your audience . . . and the entire world around you.

Connect with Jamie: TheIconist.org

Buy the book: Amazon

For additional show notes, visit ShaunTabatt.com/299.