We've all experienced that awkward moment when we try to explain our business to someone, only to be met with a polite but uninterested response. But what if we told you that you can avoid that situation entirely by mastering the art of the one-liner?

At the heart of this technique lies the power of storytelling. We all know that stories have the ability to captivate, inspire and influence our thoughts and decisions. By using a one-liner that encapsulates the essence of your business story, you can make a lasting impact on your prospects. 

Today, Simon Harvey and Daniel Kleber, will guide you through a step-by-step formula to create a compelling one-liner that will leave a lasting impression on your prospects. So if you're ready to transform your communication and take your business to the next level, join us on this episode as we uncover the power of the one-liner.

To help you improve your marketing strategy, download the free brand script worksheet, which includes sections for each part of the storytelling framework we discuss in our episodes, here (or copy and paste the link below): 

demodia.com/brandscript-worksheet

---

Join marketing experts Simon Harvey and Daniel Kleber on Authentic Marketing, the biweekly podcast that provides proven marketing tips to improve your marketing efforts and help your business grow.

Subscribe to our biweekly episodes dropping Friday on your favourite podcast platforms like Apple Podcasts, Spotify, or any other.

Book a consultation with our Authentic Engagement coaches to help you navigate through the jungle of the business world: demodia.com/sales-marketing-review

Demodia Instagram: instagram.com/demodia_digital

Demodia LinkedIn: linkedin.com/company/demodia