In this episode, Lottie spoke to Jayne Robinson, Head of Brand & Comms at Frame - a chain of gyms on a mission to get more people moving their bodies in ways that makes them FEEL great. It’s a new category - not about performance or six packs, but about FUN.
They discussed Jayne role in protecting the magic of the brand Founders Joan and Pip built and how Frame see MAKING FRIENDS as a marketing strategy.

In this episode, Lottie spoke to Jayne Robinson, Head of Brand & Comms at Frame - a chain of gyms on a mission to get more people moving their bodies in ways that makes them FEEL great. It’s a new category - not about performance or six packs, but about FUN. They discussed Jayne role in protecting the magic of the brand Founders Joan and Pip built and how Frame see MAKING FRIENDS as a marketing strategy.

In this episode, Lottie spoke to Jayne Robinson, Head of Brand &amp; Comms at Frame - a chain of gyms on a mission to get more people moving their bodies in ways that makes them FEEL great. It’s a new category - not about performance or six packs, but about FUN.
They discussed Jayne role in protecting the magic of the brand Founders Joan and Pip built and how Frame see MAKING FRIENDS as a marketing strategy.

#3: How FRAME built a community

This is the podcast you didn’t know you needed. Tune in to hear unfiltered stories from bold brands on how they do their marketing…. Plus what it takes to survive, AND thrive in startup life.

I’ve been obsessed with getting to the real stories behind brand building my whole career - so tune in every fortnight to hear from leaders of brands you wish you worked for.

If you love the pod, please subscribe and leave us a review, it means more than you know.

Episodes drop every fortnight 🎙️

Business

Entrepreneurship

This is the podcast you didn’t know you needed. Tune in to hear unfiltered stories from bold brands on how they do their marketing…. Plus what it takes to survive, AND thrive in startup life. I’ve been obsessed with getting to the real stories behind brand building my whole career - so tune in every fortnight to hear from leaders of brands you wish you worked for. If you love the pod, please subscribe and leave us a review, it means more than you know. Episodes drop every fortnight 🎙️

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#3: How FRAME built a community

#3: How FRAME built a community

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