More clients have been inquiring about influencer marketing lately, and I don't blame them. If you read any popular digital marketing advice, you'll hear about the "magic" of influencers – get your jewelry on just the right celebrity or style blogger, and you'll "make it" in the marketplace. The realities of influencer marketing are a little more complicated. Listen to find out whether or not influencer marketing is right for your jewelry brand.

Check out the accompanying blog post here: http://joyjoya.com/2018/10/28/would-your-jewelry-brand-benefit-from-influencer-marketing/