Sign up to save your podcasts
Or
Share 3 life changing UA tips from 2023, how to revert ad apocalypse? Review Radar vol 3 (#95)
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
3 life changing UA tips from 2023, how to revert ad apocalypse? Review Radar vol 3 (#95)
This is no BS gaming podcast 2.5 gamers session #95. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Youtube: https://youtu.be/PQKNCqm9Vdk
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-29stniv6f-oLJzhx2U_mRB_ppXnJ9hvQ
Agenda
00:00 Epic intro
02:35 Finding Creative Inspiration
12:02 Incorporating Mini Games in Ads
13:59 Iterating on Creative Winners
19:34 Challenges in Ad Monetization
25:21 Optimizing Ad Revenue
30:33 Event-Driven Ad Placements
33:23 Review Radar
34:17 Introduction and Background
35:10 Reviewing Games on the Radar
01:05:04 Announcement of After Party
01:06:09 Meetup at PGC in London
---------------------------------------
Matej Lancaric
User Acquisition & Creatives Consultant
https://lancaric.me
Felix Braberg
Ad monetization consultant
https://www.felixbraberg.com
Jakub Remiar
Game design consultant
https://www.linkedin.com/in/jakubremiar
---------------------------------------
Takeaways
Some games on the radar are experiencing steady growth and stable revenue, while others are declining or struggling to gain traction.
The success of a game often depends on factors such as gameplay mechanics, updates, and the target audience.
Developers should consider diversifying their portfolio and exploring new genres to avoid cannibalizing their own games.
The performance of games can vary greatly, even within the same company or genre.
---------------------------------------
Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!
Hit the Subscribe button on YouTube, Spotify, and Apple!
Please share feedback and comments - [email protected]
---------------------------------------
If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej Lancaric
Latest article - https://open.substack.com/pub/lancaric/p/ai-winning-creatives-real-data-inside?r=7qqaf&utm_campaign=post&utm_medium=web&showWelcome=true
Do you have UA questions nobody can answer? Ask Matej AI - the First UA AI in the gaming industry! https://lancaric.me/matej-ai
Felix Latest Article -
https://www.felixbraberg.com/post/the-end-of-gam-and-admob-placement-refreshes
View all episodes
By Lancaric.me
5
33 ratings
This is no BS gaming podcast 2.5 gamers session #95. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Youtube: https://youtu.be/PQKNCqm9Vdk
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-29stniv6f-oLJzhx2U_mRB_ppXnJ9hvQ
Agenda
00:00 Epic intro
02:35 Finding Creative Inspiration
12:02 Incorporating Mini Games in Ads
13:59 Iterating on Creative Winners
19:34 Challenges in Ad Monetization
25:21 Optimizing Ad Revenue
30:33 Event-Driven Ad Placements
33:23 Review Radar
34:17 Introduction and Background
35:10 Reviewing Games on the Radar
01:05:04 Announcement of After Party
01:06:09 Meetup at PGC in London
---------------------------------------
Matej Lancaric
User Acquisition & Creatives Consultant
https://lancaric.me
Felix Braberg
Ad monetization consultant
https://www.felixbraberg.com
Jakub Remiar
Game design consultant
https://www.linkedin.com/in/jakubremiar
---------------------------------------
Takeaways
Some games on the radar are experiencing steady growth and stable revenue, while others are declining or struggling to gain traction.
The success of a game often depends on factors such as gameplay mechanics, updates, and the target audience.
Developers should consider diversifying their portfolio and exploring new genres to avoid cannibalizing their own games.
The performance of games can vary greatly, even within the same company or genre.
---------------------------------------
Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!
Hit the Subscribe button on YouTube, Spotify, and Apple!
Please share feedback and comments - [email protected]
---------------------------------------
If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej Lancaric
Latest article - https://open.substack.com/pub/lancaric/p/ai-winning-creatives-real-data-inside?r=7qqaf&utm_campaign=post&utm_medium=web&showWelcome=true
Do you have UA questions nobody can answer? Ask Matej AI - the First UA AI in the gaming industry! https://lancaric.me/matej-ai
Felix Latest Article -
https://www.felixbraberg.com/post/the-end-of-gam-and-admob-placement-refreshes
More shows like two & a half gamers
View all
The Vergecast
3,672 Listeners
Decoder with Nilay Patel
3,144 Listeners
The Bill Simmons Podcast
30,107 Listeners
Pivot
9,202 Listeners
Founders
1,906 Listeners
Y Combinator Startup Podcast
217 Listeners
Deconstructor of Fun
96 Listeners
Mobile Dev Memo Podcast
20 Listeners
The Prof G Pod with Scott Galloway
5,414 Listeners
All-In with Chamath, Jason, Sacks & Friedberg
9,207 Listeners
Hard Fork
5,448 Listeners
PocketGamer.biz Podcast
0 Listeners
Plain English with Derek Thompson
2,202 Listeners
Gamecraft
112 Listeners
BG2Pod with Brad Gerstner and Bill Gurley
461 Listeners