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3 | Stop Chasing Cold Leads: How to Heat Your Audience (and Your Sales)
Pouring all your ad spend into cold traffic…and wondering why results whiplash?
In this episode of Launch Confidential, Taylor & Diana break down why “more reach” isn’t the goal — warmer reach is. You’ll learn how to build an audience that already trusts you, and use between-launch seasons to turn lurkers into buyers.
Get a break down the numbers that have your launches feeling like Groundhog Day with cold, hard conversion data — and show you exactly how to stack your launch cycles with a higher ratio of people who are already halfway to yes.
You’ll learn:
• The conversion metrics that matter (and the ones that don’t)
• How to warm your list between launches without burning out
• Simple “micro-yes” offers that turn lurkers into ready buyers
By the end, you’ll see exactly how a smaller, warmer list beats a massive cold one — every single time.
Key Moments01:35 - The data that explains why some launches flop and others crush
03:25 - The math that proves size doesn’t matter (list size, that is)
06:15 - The real role of cold traffic - and how to make it work for you
07:45 - How to nurture between-launches (without posting daily)
08:35 - The $1-a-day ad strategy that keeps you visible year-round
09:20 - Why your “non-buyers” are your best assets
10:10 - Mini-offers and micro-yeses - the bridge from lurker to loyal
CONNECT & RESOURCESWe’ll be adding links to our favorite tools, trainings, and launch resources here as the podcast grows. For now, come hang out with us:
📝 Take our Buyers vs. Browsers Quiz
ABOUT DIANA TORONTO AND TAYLOR MARKSLaunch Confidential is hosted by Taylor Marks and Diana Toronto, marketing strategists and former six-figure agency owners who spent years helping coaches and course creators scale with conversion-focused funnels, strategies, and ad campaigns.
As co-founders of Launch Babes, they’ve turned their deep, in-the-trenches knowledge and expertise into practical, repeatable frameworks that make effective marketing possible without an agency.
Taylor and Diana are on a mission to equip women with the tools they need to launch smarter and scale sustainably - without burnout.
This show is for coaches and course creators ready for the business they imagined when they started - one that thrives whether they’re on their laptop or on the beach and keeps selling year-round, not just during launch week.
Launch Confidential is their new source for strategies and systems that just WORK.
ABOUT LAUNCH CONFIDENTIALLaunch Confidential is the podcast for online coaches stuck in the messy middle—brilliant offers, a few launches under your belt, but results that feel like a rollercoaster you can’t get off. Hosted by Diana Toronto and Taylor Marks, co-founders of Launch Babes and former launch strategists behind multi–six-figure campaigns, this is where you stop guessing and start building a sales ecosystem you can trust, with weekly strategies and belief shifts to make launches predictable, repeatable, and a whole lot lighter.
View all episodes
By Launch BabesPouring all your ad spend into cold traffic…and wondering why results whiplash?
In this episode of Launch Confidential, Taylor & Diana break down why “more reach” isn’t the goal — warmer reach is. You’ll learn how to build an audience that already trusts you, and use between-launch seasons to turn lurkers into buyers.
Get a break down the numbers that have your launches feeling like Groundhog Day with cold, hard conversion data — and show you exactly how to stack your launch cycles with a higher ratio of people who are already halfway to yes.
You’ll learn:
• The conversion metrics that matter (and the ones that don’t)
• How to warm your list between launches without burning out
• Simple “micro-yes” offers that turn lurkers into ready buyers
By the end, you’ll see exactly how a smaller, warmer list beats a massive cold one — every single time.
Key Moments01:35 - The data that explains why some launches flop and others crush
03:25 - The math that proves size doesn’t matter (list size, that is)
06:15 - The real role of cold traffic - and how to make it work for you
07:45 - How to nurture between-launches (without posting daily)
08:35 - The $1-a-day ad strategy that keeps you visible year-round
09:20 - Why your “non-buyers” are your best assets
10:10 - Mini-offers and micro-yeses - the bridge from lurker to loyal
CONNECT & RESOURCESWe’ll be adding links to our favorite tools, trainings, and launch resources here as the podcast grows. For now, come hang out with us:
📝 Take our Buyers vs. Browsers Quiz
ABOUT DIANA TORONTO AND TAYLOR MARKSLaunch Confidential is hosted by Taylor Marks and Diana Toronto, marketing strategists and former six-figure agency owners who spent years helping coaches and course creators scale with conversion-focused funnels, strategies, and ad campaigns.
As co-founders of Launch Babes, they’ve turned their deep, in-the-trenches knowledge and expertise into practical, repeatable frameworks that make effective marketing possible without an agency.
Taylor and Diana are on a mission to equip women with the tools they need to launch smarter and scale sustainably - without burnout.
This show is for coaches and course creators ready for the business they imagined when they started - one that thrives whether they’re on their laptop or on the beach and keeps selling year-round, not just during launch week.
Launch Confidential is their new source for strategies and systems that just WORK.
ABOUT LAUNCH CONFIDENTIALLaunch Confidential is the podcast for online coaches stuck in the messy middle—brilliant offers, a few launches under your belt, but results that feel like a rollercoaster you can’t get off. Hosted by Diana Toronto and Taylor Marks, co-founders of Launch Babes and former launch strategists behind multi–six-figure campaigns, this is where you stop guessing and start building a sales ecosystem you can trust, with weekly strategies and belief shifts to make launches predictable, repeatable, and a whole lot lighter.