✅How Middy turned her background in marketing and photography into a real estate advantage.

✅The power of niche marketing—why focusing on the cycling community skyrocketed her business.

✅How Middy built a database of 6,000+ contacts and nurtures long-term client relationships.

✅The importance of structured training and mentorship for new agents.

✅Why in-person branding and community engagement outperform traditional real estate marketing strategies.

In this episode of Agents with Grit, host Brad Seid welcomes top-producing real estate agent Middy Matthews to share her unconventional path to success. With 12 years of experience, Middy has built a business rooted in strategic marketing, community involvement, and a competitive drive honed from her past as a college tennis player and teaching pro.

Middy’s journey into real estate began when she realized that her photography and marketing skills were helping realtors more than just taking property photos. She quickly pivoted, got her real estate license in 2012, and developed a strong lead generation system that helped her close over 30 transactions in 2024, despite a slower market.

Beyond transactions, Middy’s success is largely fueled by her deep involvement in the cycling community. From sponsoring aid stations at races to branding high-quality event photos with her logo, she has created a recognizable presence among thousands of riders. Her business strategy isn’t forced networking—it’s organic relationship-building through shared passions.

Middy also dives into the importance of client follow-up systems, mentorship, and social media automation. She discusses how she nurtures her 6,000+ contact database, the necessity of consistent branding, and why investing in her community has led to long-term real estate success.

Whether you're a new agent looking for guidance or a seasoned professional searching for fresh strategies, this episode is packed with insights on leveraging your passions, creating meaningful connections, and building a sustainable real estate business.

NOTABLE QUESTIONS WE ASKED:

Q: How did your marketing and photography background give you an edge in real estate?

Q: What advice would you give new agents struggling to generate leads?

Q: How do you maintain relationships with thousands of contacts over time?

Q: What are the biggest mistakes agents make when trying to build a niche brand?

Q: How can realtors use community engagement to build trust and long-term success?

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