Misinformation is spewed left and right about nearly everything in eCommerce and it’s driving Kurt Elster and I insane.

We are excited to bring you episode 300 of the Ecommerce Influence podcast and our special guest today is Kurt Elster. Kurt is a CRO expert, host of the Unofficial Shopify Podcast, and runs an eCommerce website design and development agency called Ethercycle.

If you’ve been a long-time listener of the podcast, you know that Kurt is a trusted recurring guest and in this episode, we’re hoping to put a nail in the coffin of six costly eCommerce myths. 

Tune in as we set the record straight on Google PageSpeed, website design and copywriting, work ethic and so much more.

Enjoy!

Episode Highlights:

• 5:28 Myth #1: You need to diversify your traffic
• 8:38 Myth #2: Google PageSpeed is crucial to getting more sales
• 14:00 Myth #3: You have to be the first to do everything 
• 18:49 Myth #4: If a “big” business is doing it, it must be right
• 23:10 Myth #5: Hustle and grind is the key to business success
• 27:57 Myth #6: People don’t read on the internet 
• 35:40 Check out the Unofficial Shopify Podcast

Links and Resources:

• Kurt Elster
• The Unofficial Shopify Podcast
• Ethercycle
• Podcast 193: “Must Know” Elements Of Successful Ecom Design Most Business Forget
• Podcast 282: 8 Ecommerce All Stars Share Their Best Marketing Advice
• Intentional Wealth
• The Coalition
• @a_brawn on Twitter
• Review or subscribe on iTunes