In this episode, we're talking with Jimmy Burgess about his team's winning strategies for generating leads. In 3 years working as the chief growth officer for Berkshire Hathaway HomeServices Beach Properties of Florida, he's grown the company from 120 agents to more than 250 agents. During the same period, the average annual sales volume per agent grew from $5M to over $8.5M, leading to over $2B in sales volume in the last 12 months.

Don't forget to check out the show notes for more in-depth information and added details not included in the episode. Visit www.staypaidpodcast.com.

Connect | Resources

Jimmy's podcast on Apple Podcasts is The Real Estate Sales Podcast.

Instagram: @jimmyburgess.cgo

YouTube: Real Estate Sales Growth

0:00 Introduction

1:21 Jimmy's business bio

2:49 How did you become the chief growth officer?

4:35 Origin of Jimmy's passion for helping other agents [Golden Nugget]

9:29 What can agents do to get more leads today and moving into 2022?

11:47 The specific steps Jimmy took to get more leads and the results he got

13:36 How Jimmy's strategy took him through the pandemic with success

15:11 What tools did you use to pull and share the CMA, and what did you say?

19:14 Jimmy's follow up strategy

20:32 How did you select the people you were going to target?

21:59 How often would you send your CMA video emails?

23:30 What other ideas are you recommending for generating leads?

27:15 How do you pull productivity out of your agents?

33:22 Jimmy's routines for success

37:09 Advice Jimmy would give to the younger Jimmy

40:00 Action Item