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#31 How Baby MORI gained Kim Kardashian as a fan
In this episode, we talk to Akin ONAL, the founder of Baby MORI, a leading D2C baby and toddler clothing brand that prioritises the use of organic fabrics and high-quality materials to promote family well-being. Akin's journey to success was far from typical, with a background in engineering, management consulting, and investment banking. But despite the odds, he managed to get his products in the hands of none other than Kim Kardashian herself! Tune in as Akin shares his unconventional path to marketing, the challenges he faced along the way, and the strategies that propelled Baby MORI to the top of the industry.
Lottie and Akin sit down to discuss:
The importance of learning over testing
How to ensure repeat customer purchases
The difference between between relationships and influencers
Hiring the perfect person for a startup and ensuring the correct cultural fit
View all episodes
By Lottie UnwinIn this episode, we talk to Akin ONAL, the founder of Baby MORI, a leading D2C baby and toddler clothing brand that prioritises the use of organic fabrics and high-quality materials to promote family well-being. Akin's journey to success was far from typical, with a background in engineering, management consulting, and investment banking. But despite the odds, he managed to get his products in the hands of none other than Kim Kardashian herself! Tune in as Akin shares his unconventional path to marketing, the challenges he faced along the way, and the strategies that propelled Baby MORI to the top of the industry.
Lottie and Akin sit down to discuss:
The importance of learning over testing
How to ensure repeat customer purchases
The difference between between relationships and influencers
Hiring the perfect person for a startup and ensuring the correct cultural fit
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