Customer service expert Ron Kaufman once said, "Delighted customers are the only advertisement everyone believes." No one's going to believe you or care when you toot your own horn. But when someone who's not compensated by your jewelry brand tells other people how much she loves your jewelry, that means something. One way to boost your marketing efforts is to focus your time and attention on social proof.

Check out the accompanying blog post here: https://joyjoya.com/2019/05/26/how-to-use-social-proof-to-boost-your-jewelry-marketing/