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#32 Insights from #INBOUND15: Create a Company Culture of Content Marketing
David and Josh were at #INBOUND15 in Boston with 14,000(!) other marketers and mined a wealth of insights that they barely get started on, such as: the biggest detriment to successful content marketing is a lack of buy-in — making it part of the company culture. And on that point are some amazing examples of success, from appliances to Mini Coopers.
Show Notes
* We were thrilled to be involved in HubSpot’s INBOUND Conference in Boston. Next year’s event will be held in Boston in November!
* A HUGE shoutout to @NoemiKrause for bringing us chocolates all the way from Switzerland! Thank you, Noemi… best of luck to you!
* We referenced our episode featuring Marcus Sheridan. If you haven’t heard it yet, you’re missing out!
* Josh published his notes from “The Top 10 Social Media Advertising Hacks of All Time!” by Larry Kim on Medium.
* David published his notes from “The 30-Minute Marketing Plan: Eliminate the Five Most Common Challenges With Executing Inbound Marketing” by Eric Keiles on Inbound.org.
* “Hi” to our newest listener!
Some Fun Photos for you…
http://growthedream.tumblr.com/post/129087065948/joshmuccio-and-david-from-our-podcast-the-grow
View all episodes
By David G. Johnson, Rod Thomson, & Josh Muccio. Get Marketing & Business Growth Insights from Thought Leaders Like Jay Baer, Tom Ziglar, Sujan Patel, Jonah Berger, Marcus Sheridan, Dan Pink, Danny Sullivan & more!David and Josh were at #INBOUND15 in Boston with 14,000(!) other marketers and mined a wealth of insights that they barely get started on, such as: the biggest detriment to successful content marketing is a lack of buy-in — making it part of the company culture. And on that point are some amazing examples of success, from appliances to Mini Coopers.
Show Notes
* We were thrilled to be involved in HubSpot’s INBOUND Conference in Boston. Next year’s event will be held in Boston in November!
* A HUGE shoutout to @NoemiKrause for bringing us chocolates all the way from Switzerland! Thank you, Noemi… best of luck to you!
* We referenced our episode featuring Marcus Sheridan. If you haven’t heard it yet, you’re missing out!
* Josh published his notes from “The Top 10 Social Media Advertising Hacks of All Time!” by Larry Kim on Medium.
* David published his notes from “The 30-Minute Marketing Plan: Eliminate the Five Most Common Challenges With Executing Inbound Marketing” by Eric Keiles on Inbound.org.
* “Hi” to our newest listener!
Some Fun Photos for you…
http://growthedream.tumblr.com/post/129087065948/joshmuccio-and-david-from-our-podcast-the-grow