As consumer behavior rapidly changes during the pandemic and beyond, Jonathan Kay, Founder & CEO of app data insights company Apptopia, says the only way to success is focusing on the data to make fully informed business decisions.

In this episode, Alan and Jonathan discuss Apptopia’s data insights into various business sectors and how marketers can utilize this specific data in more creative and effective ways. As an entrepreneur, Jonathan also touches on the lessons he’s learned from building this business— whether it’s hiring or the potential backfire of reliance on systems.

In this episode, you'll learn:

• The importance of app data to marketers
• What the current data says about the travel industry, the economy, and home delivery
• Insights into Apptopia’s hiring strategy

Key Highlights

[02:49] Jonathan’s career path

[05:04] Biggest surprise of the life of an entrepreneur

[08:18] Driving the need for better hiring strategy

[09:15] Apptopia and data use on scale

[15:10] Home delivery boom during COVID

[22:14] Data insights from the travel industry

[25:29] Economic data insights

[31:20] An experience that defines Jonathan

[32:55] Jonathan's advice to his younger self

[35:40] What Jonathan as a marketer is learning more about

[41:02] The biggest opportunity or threat for marketers today

Resources Mentioned:

• Jonathan Kay
• Apptopia
• Grasshopper where he was the “Ambassador of Buzz”
• Apptopia Blog – where they dissect some of their data and trends
• Companies and apps mentioned: GoPuff, Uber Eats, Door Dash, Klarna, AfterPay, Affirm, Costco, BJ’s, Kayak, Hoppr, Disney Perks, Royal Caribbean

Follow the podcast:

• Listen in iTunes (link: http://apple.co/2dbdAhV)
• Listen in Google Podcasts (link: http://bit.ly/2Rc2kVa)
• Listen in Spotify (Link: http://spoti.fi/2mCUGnC)

Connect with the Guest:

• https://www.linkedin.com/in/jonathanckay/
• https://twitter.com/JonathanCKay
• https://twitter.com/Apptopia

Connect with Marketing Today and Alan Hart:

• Twitter Alan B Hart - http://twitter.com/abhart
• LinkedIn Alan  - https://www.linkedin.com/in/alanhart
• Twitter Marketing Today - http://twitter.com/themktgtoday
• Facebook Marketing Today - https://www.facebook.com/themktgtoday/
• LinkedIn Marketing Today - https://www.linkedin.com/company/marketing-today-with-alan-hart/

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