Meet Uchitha Wijesekara (AKA Cheets), Founder and Content Creator behind TypeMedia.

TypeMedia boasts over 100k followers across Instagram and TikTok, collaborated on posts with Travis Head, and has done brand deals with the AFL, Kayo Sports, Royal Stacks, Toyota and more.

But before before Cheets became a full-time creator, he graduated from a criminology degree and began a career in social work, editing videos in his spare time.

Eventually his skills got good enough that SportsBet hired him, where he spent nearly 4 years travelling to events like the FIFA World Cup, the Ashes, Border-Gavaskar Trophy in India… and creating content along the way.

Now, he’s gone full-time with Type and shares everything that goes into the page you see today.

If you want to work in social media in sport, or just want to understand the content world better, you’re going to love this chat with Cheets.

We Cover:

(03:49) - Interview begins

(05:46) - How did Cheets land his collaboration with the AFL?

(09:06) - Quickfire questions

(18:30) - How Cheets collaborated on a World Cup Final post with Travis Head

(30:32) - How did Cheets turn his social work career into a content creation one?

(36:03) - How Cheets got hired by Sportsbet

(40:51) - Creative process and editing hacks

(51:47) - Challenges with being a creator of colour in the AFL industry

(01:03:12) - Transition from Sportsbet to TYPEMedia full-time

(01:16:48) - What Cheets would do differently if he was a Head of Content at an AFL club

(01:26:00) - What Cheets would do differently if he was starting from scratch in 2025

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Big thanks to Deakin University for making this episode possible. Check out their Master of Sport Management, ranked #1 in Australia.

Thanks for listening, much love!

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