Is blogging really dead—or is it the missing link in your content strategy? In this episode, Dr. Lauryn uncovers why blogging is far from obsolete and how it can fuel your marketing, establish authority, and attract the right clients. If you’ve been wondering whether to invest your time in blogs versus podcasts, reels, or newsletters, this conversation will reshape how you think about long-form content.

Ashley DiBiase, founder of Dash of Social, joins Lauryn to explain how blogging fits into the “content trifecta” alongside social media and email marketing. They break down how to choose the right topics, avoid common mistakes, leverage SEO, repurpose content, and create posts that actually convert. Whether you’re a brick-and-mortar practice owner or building a personal brand, this episode will show you how to make blogging a powerhouse in your marketing plan.

Key Takeaways:

• Blogging boosts SEO, builds thought leadership, and drives traffic to your website, where conversions happen.
• Repurposing blog content into emails and social posts creates a streamlined, efficient marketing strategy.
• Storytelling and authenticity in blog posts help humanize your brand and connect with your audience.
• Consistency matters: publishing even one blog a month can increase visibility and establish authority.

About the Guest:

Ashley DiBiase is the founder of Dash of Social, a content marketing agency that helps small businesses and tech startups grow through social media, blogging, and email marketing. A TEDx speaker and 40 Under 40 honoree, Ashley has been recognized as a leading social media strategist and serves on several nonprofit boards. Through her agency, she partners closely with clients to build value-driven strategies that boost visibility, foster community, and establish thought leadership.

Find all things Dash of Social

Follow Ashley: Instagram | LinkedIn 

Resources:

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