Have you ever wondered just how much your pricing actually matters? How about using price as an indicator of quality? SAME. So thanks to our pals at MYOB they've hooked us up with Jon Manning, who's their head of Pricing AND Chief Economist. Throughout his career, Jon has been on a quest to understand the psychology of pricing (and shared his top tips with us today!) and is the author of "Overcoming Floccinaucinihilipilification: Valuing and Monetizing Products and Services" - a book that is as impactful as it is complicated to say.

Quick shout out to our friends at MYOB who have our backs and keep this Business Bible show on the road for you all!