Over The Bull®

#34 - The Death of Smoke-and-Mirror Agencies: Exposing the Outdated Playbook


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There’s a quiet collapse happening in the marketing world. As digital tools advance, the freelancers and agencies still clinging to outdated methods are being exposed—and their clients are paying the price. 

In today’s episode, we dive into the growing problem of “invisible marketing”—services that sound good on paper but deliver nothing in reality. We’ll unpack a real client story involving a $1,200/month “SEO” package that included no SEO at all, and we’ll talk about the local TV station offering social media marketing despite not knowing how to track a single event.

If you’ve ever wondered why your marketing isn’t working—or if you’ve ever felt like you’re being sold smoke instead of strategy—this episode is for you.

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