Curious AF

#34 Why You Can’t Stick to Healthy Habits with Josh Wood


Listen Later

Most people already know what they should do to get healthy, eat better, move more, sleep more, but few actually do it. Why?

In this powerful episode of Curious AF, Luke sits down with fitness coach Josh Wood, founder of Strong for Life, to uncover why lasting change is not about motivation or willpower. It is about identity, habits, and environment.

Josh shares his journey from mixed martial arts to holistic coaching, and how his philosophy of “strong for life” helps everyday people build strength that goes far beyond the gym. He and Luke break down why so many people start strong but fizzle out, the power of understanding your “why,” and how small daily wins, what Josh calls TNT: Tiny Noticeable Things, can completely change your body, mindset, and life.

If you have ever struggled to stay consistent with your health, this episode will change how you think about fitness forever.

Key Takeaways: 

  • Why most people know what to do for their health but still can’t stick with it
  • How small, consistent actions (TNT: Tiny Noticeable Things) create real change
  • The truth about motivation and why your “why” matters more
  • How to fix your relationship with food using the Apple Test
  • Simple ways to design your environment for long-term fitness success

Guest Bio: 

Coach Josh Wood is a Tasmanian-based TEDx speaker, educator, and fitness expert who offers a fresh perspective on health and physical fitness focused on becoming strong for life. With over 15 years of experience as a competitive powerlifter, combat sport athlete, wilderness guide, and father, Josh brings a holistic and practical approach to building strength, resilience, and confidence. He has helped thousands of people worldwide through his coaching, live events, and online programs to move better, feel stronger, and live healthier, more capable lives.

Links & Resources:

Strong for Life Online Coaching →  https://strongforlife.online/

Macro Masala cookbook 

ABOUT CURIOUS AF PODCAST

Curious AF is a podcast for people who want more out of life than just ticking boxes. Hosted by Luke Biermann, entrepreneur, father of three, and relentless explorer of human potential, the show dives deep into the conversations that matter.

From endurance sports and entrepreneurship to psychedelics, parenting, spirituality, and self-discovery, Curious AF explores how we can live with greater purpose, connection, and fulfilment.

Expect raw, unfiltered stories and thoughtful insights from people who are redefining success, breaking cycles, and choosing to live with intention.


For further information, contact:
General Inquiries: [email protected]
Instagram: @curiousaf.podcast

...more
View all episodesView all episodes
Download on the App Store

Curious AFBy Luke Biermann