You already know that successful cold calling is part art and part science. What to say, how you say it, and what not to say are the art. How many times to call and when, when to speak and when to listen, and the statistical difference in close rates when you say "I" versus "we" all play into the science. In this episode, we review 8 cold-calling statistics that will forever change what you think about cold calling. And you can get more in-depth information and added details not included in the episode from our show notes. Visit www.staypaidpodcast.com.

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0:00 Introduction

0:37 Cold call analysis and data

1:36 Stat #1: It takes time to develop trust

3:35 Stat #2: Never ask, "Did I catch you at a bad time?"

4:42 Stat #3: You'll do better if you ask . . .

6:35 Stat #4: State the reason for your call

7:59 Stat #5: Talk more

9:15 Stat #6: Lengthen your pitch

11:49 Stat #7: Refer to "we" instead of saying "I"

12:10 Call on these days and at these times

14:31 Action Item