American engineer W. Edwards Deming once said, "You can't manage what you don't measure." If you're not designating key performance indicators and analyzing your campaigns, then you're basically wasting your marketing efforts and dollars. Marketing without measurement is like throwing darts at a dartboard while wearing a blindfold. A key performance indicator, or KPI, is a type of performance measurement that can help you better understand the effectiveness of your marketing efforts.

Check out the accompanying blog post here: https://joyjoya.com/2019/06/18/an-introduction-to-marketing-kpis-for-jewelry-brands/