A Well-Designed Business® | Interior Design  Business Podcast

350: Belinda Nihill: Building A Full-Service Design Firm by Niching in Nursery Decor


Listen Later

Welcome to the show! We have the pleasure of introducing you to an Australian designer today, Belinda Nihill, the principal of Nest Design Studio. After the birth of her first child, and working as a qualified interior designer for more than fifteen years, Bel started a blog focused on children's spaces. On the show today she explains how her really small, niche blog, Nest, progressed to becoming a really successful boutique design firm with clients in Australia, USA, France, Ireland, Dubai, Canada and many more places around the world. Listen in today to discover how Bel managed to really set herself apart from other Australian designers.

Nest Design Studio was founded in 2010 and is known for its classic and creative style. Recognised both nationally and internationally, Nest has been featured in more than 25 magazines worldwide and has also been profiled on a number of other media outlets. Nest was included in the House and Garden Top Fifty Rooms of 2015 and in 2016 Bel released her first book, Beautiful Babies Rooms. Building on her reputation for being a leader in the children's interior field, and due to demand from her clients, Bel has now extended Nest to include residential and commercial interiors as well. Bel is a member of the Design Institute of Australia. Listen in today to find out more.

Show highlights:

  • How Bel's blog was born, soon after the birth of her child.
  • How Bel went about creating her blog.
  • Bel has completed nearly 500 nursery and children's room projects in the eight years that she's been in business.
  • What helped Bel's blog to grow and feed her business.
  • What Project Nursery is all about and how it helped Bel to grow her business.
  • Finding what you're really passionate about as a way to grow your business.
  • It took about six months for Bel's blog to gain some traction.
  • Some of the things that really helped Bel grow her blog.
  • What prompted Bel to start doing e-designing.
  • How Bel worked out how much to charge for e-design.
  • What Bel has learned about systems in the eight years since she's been in business.
  • What Bel learned from the episode with Chaney Widmer (#327).
  • Bel explains how her business has grown.
  • The kind of budget that Bel works with for children's rooms.
  • What's to be found in Belinda's book.
  • Belinda's plans for the future.
  • The steps that Belinda is taking towards her future plans.
  • How Belinda sources her products.
  • Belinda's advice for new designers.
  • Some tips for building community on Instagram.
  • Some of the challenges Belinda has faced with running her business out of her home.
  • Other episodes mentioned on the show:

    Cheryl Janis #41

    Laurel Bern #342

    Chaney Widmer #327

    Christina Perry #05

    Rachel Moriarty #55 #214

    To register to become an Article trade member go to Well Designed Article. Well Designed Article

    If you would like to be in Luann's mastermind, email her assistant at [email protected] to set you up for a chat.

    ...more
    View all episodesView all episodes
    Download on the App Store

    A Well-Designed Business® | Interior Design  Business PodcastBy LuAnn Nigara

    • 4.9
    • 4.9
    • 4.9
    • 4.9
    • 4.9

    4.9

    753 ratings


    More shows like A Well-Designed Business® | Interior Design Business Podcast

    View all
    How to Decorate by Ballard Designs

    How to Decorate

    833 Listeners

    Business of Design ® | Interior Designers, Decorators, Architects & Landscapers by Kimberley Seldon

    Business of Design ® | Interior Designers, Decorators, Architects & Landscapers

    204 Listeners

    Business of Home Podcast by Business of Home, Dennis Scully

    Business of Home Podcast

    434 Listeners

    Design Biz Survival Guide by Design Biz Survival Guide

    Design Biz Survival Guide

    64 Listeners

    Profit Is A Choice by Michele Williams | Business Coach | Podcaster |Speaker

    Profit Is A Choice

    55 Listeners

    Designed by Wingnut Social | Interior Design Business by Darla Powell

    Designed by Wingnut Social | Interior Design Business

    242 Listeners

    Dear Alice | Interior Design by Alice Lane

    Dear Alice | Interior Design

    1,506 Listeners

    Hot Young Designers Club | Interior Design Business Podcast by Hot Young Designers Club

    Hot Young Designers Club | Interior Design Business Podcast

    118 Listeners

    Resilient by Design with Rebecca Hay by Rebecca Hay

    Resilient by Design with Rebecca Hay

    49 Listeners

    Trade Tales by Business of Home, Kaitlin Petersen

    Trade Tales

    77 Listeners

    The Interior Collective by IDCO Studio

    The Interior Collective

    287 Listeners

    The Interior Design Business CEO by Desi Creswell

    The Interior Design Business CEO

    108 Listeners

    Ideas of Order by California Closets and SURROUND Podcast Network

    Ideas of Order

    135 Listeners

    Interior Design Business by Terri Taylor

    Interior Design Business

    42 Listeners

    Designer's Oasis by Kate Bendewald

    Designer's Oasis

    58 Listeners