Phillip Stutts is a political marketing strategist who is the founder and chair of Go BIG Media, a company that uses big data to create story-based marketing that resonates with precisely defined audiences. His company is so good at what they do that they've helped to place governors, congressional members, and even US presidents into office. In this episode, Phillip explains the formula he uses to get political officials elected and how you can use the same methods to exponentially increase your business success. And you can get more in-depth information and added details not included in the episode from our show notes. Visit www.staypaidpodcast.com.

Connect | Resources

Website and free audience analysis call: phillipstutts.com/insights

Book: The Undefeated Marketing System: How to Grow Your Business and Build Your Audience Using the Secret Formula That Elects Presidents - https://amzn.to/3Mdmrgc

0:00 Introduction

2:02 Phillip's business bio

5:39 The nightmare of every small business

6:47 The inspiration for Go Big Media

8:37 How Go Big Media is structured for success

9:36 Origin story of The Undefeated Marketing System

10:38 A hard lesson to learn

13:20 Keith Cunningham, Thinking Time, and the breakthrough

17:26 Step 1: Do a deep dive into your audience (story)

22:46 Step 2: Put together a strategy (story)

28:05 Step 3: Build your brand

29:03 Step 4: Test (story)

30:38 Step 5: Launch marketing campaign

31:55 Common marketing problem (stories)

35:49 The war for audiences' attention

36:45 Consumer privacy and consumer data

38:31 Current consumer behavior in media channels

40:05 Phillips craziest political story

46:37 Action Item

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