Building a PI firm that lasts takes more than verdicts — it takes vision. Michele Mirman, founder of Mirman, Markovits & Landau, P.C., has led her firm to over $1B in recoveries while staying at the cutting edge of marketing, tech, and trial strategy. She shares the overlooked moves that kept her firm at the top: from marketing plays most lawyers ignore to the way she structures her team for staying power.

You’ll learn: 

The marketing shifts that made her firm a household name

How “unwanted” cases turned into a lasting advantage

Why tech is reshaping trial prep behind the scenes

What keeps top talent loyal for decades

The one piece of advice she gives to attorneys going out on their own

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