Unreasonable Enthusiasm

36. DIGEST WITH CONFIDENCE | Making Digestion Sexy & Turning a Product Idea Into a Business with Lexi Aiassa


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Episode #36: Meet Lexi Aiassa, the founder and CEO of The Confidence Co, where confidence starts in your gut with their Digestive Enzyme Complex. We chat about being a sponge in your twenties, gathering experiences and knowledge. Lexi shares tips for finding a job in and moving to a big city. She opens up about feeling unfocused while everyone around you seems to have their path figured out. Lexi shares how getting into commercial real estate sparked her interest in starting a business, and how on going digestive issues lead to a major interest in nutrition, digestion and going to nutrition school. We do a deep dive into digestion, prebiotics and probiotics. Plus, Lexi shares the step by step process of turning her product idea into a business and brand that stands out!

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Unreasonable EnthusiasmBy Taylor & Jordan Grewe