Michael Burg lays out how a personal injury law firm built on specialization, selectivity, and courtroom readiness expanded to multiple states and crossed $2B in results without sacrificing quality or purpose. You’ll learn:

The case selection rules that protect brand, margins, and outcomes 

Why trial readiness wins better settlements—and how to signal it to defense

Why experience and focus groups beat verdict reporters for valuing cases

Hiring for trial mindset and keeping top talent through shared success

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