To review a year of major retail disruption, Shopify published its first State of Commerce Report based on global sales data, a survey of Shopify merchants, and research on American and Canadian consumers. We explain how some of the findings may relate to your jewelry brand. If you're a jewelry retailer, you'll definitely at least want to at least skim the report, which covers topics like ecommerce brand loyalty, the role of social media in the buying process, consumer shopping habits across digital platforms, and customer types, which most interested us.

Check out the accompanying blog post here:https://joyjoya.com/2019/07/08/four-types-of-customers-for-your-jewelry-brand/