“I feel like we’ve got our shit together, but at the same time I feel like we’re only just starting...”

Welcome back to The Marketing Hustle, the podcast that breaks through the faff and hears from top marketers and Founders about what it takes to survive start up life.

This week, we spill the tea with Emilie Holmes, Founder of Good & Proper. Good & Proper was created to offer tea-drinkers the same quality experience that coffee-junkie folk across the UK love.

They have a range of award-winning teas available online, delivered direct to your door… and you’ve probably sipped on their brews in a cute indie cafe somewhere.

Since 2013, they have made ‘doing things properly’ their brand ethos, from sourcing the best tea leaves to becoming a B-corp biz… Founder, Emilie has been on quite the journey!

Tune in to peel back the layers of start up life, from marketing on a budget to navigating difficult conversations, and of course… getting the best from your brew.

A slice of what you’ll discover:

- How Good & Proper grew as a sustainable business

- The importance of a strong team structure

- Shaking up the tea industry

There are plenty of mentorship gems to pick up in this chat, so let’s pop the kettle on and get stuck in…

AND if you enjoy the episode, please leave us a review! It helps more than you know.

Chapters:

[2:15] Start up story: Selling tea from a van

[5:55] The power of focussing on less

[11:23] Creating an appetite for good tea

[17:08] Bringing purpose to activations

[23:39] Anxieties around growing a team

[29:05] Investments and what’s gone wrong

[34:47] Reframing failure with Lottie

[40:30] Being realistic with your brand goals

[46:55] The problem with female empathy

[49:49] Discovering leadership styles

[52:11] Navigating mum and entrepreneur life

[58:16] A quest for bringing magic to marketing

Connect with Emilie: https://www.linkedin.com/in/emilieholmes/

Explore Good + Proper: https://www.goodandpropertea.com/

Follow your host, Lottie Unwin: https://www.linkedin.com/in/lottie-unwin-she-her-7b577742/

Join the UpWorld community: https://up-world.co/