A look at the Web3 activations around the World Cup from 3 major global brand entities.

3 Ways To Play: 

1️⃣ FIFA+ – Extending core brand offering through web3 to fans 

2️⃣ Budweiser: Budverse – Tap into fan culture to deepen the relationship between fans & brand

3️⃣ Visa: Master of Movement – Leverage the sponsorship and engage with an encapsulated audience to enhance brand connection

------

✉️ SUBSCRIBE TO NEWSLETTER:          https://bit.ly/3xsubstack

🎙️ SUBSCRIBE TO PODCAST:                 https://bit.ly/3xPodcast

------

FILMED AT:

🎬 UNSENSIBLE STUDIOS | CONTENT FACTORY

https://bit.ly/3xUnsensible

SPONSORED BY:

🍺 CARBON BREWS | PUSHING THE BOUNDARIES OF BEER

https://bit.ly/3xCarbon

------

Resources:

FIFA+

https://www.fifa.com/fifaplus/en/articles/fifa-unveils-range-of-new-web-3-0-games-ahead-of-fifa-world-cup-qatar-2022

Budweiser: Budverse

https://nft.budweiser.com/

Visa: Master of Movement

https://www.youtube.com/watch?v=7j23-oz2E34

-----

This channel is strictly educational and nothing we post or say is meant to be taken as financial advice.

A sneaker-inspired episode, we look at 3 brands have stepped into Web3 with their own decisive approaches. 

3 Ways To Play: 

1️⃣ Nike & RTFKT – Acquisition of a major player & their community to kickstart a clear and deliberate Web3 initiative 

2️⃣ Adidas: Into The Metaverse – Tapping into existing communities through partnerships & collaborations with Web3 brands and creators

3️⃣ Lacoste: UNDW3 – A clear, sophisticated approach to building their own brand in Web3

------

✉️ SUBSCRIBE TO NEWSLETTER:          https://bit.ly/3xsubstack

🎙️ SUBSCRIBE TO PODCAST:                 https://bit.ly/3xPodcast

------

FILMED AT:

🎬 UNSENSIBLE STUDIOS | CONTENT FACTORY

https://bit.ly/3xUnsensible

SPONSORED BY:

🍺 CARBON BREWS | PUSHING THE BOUNDARIES OF BEER

https://bit.ly/3xCarbon

------

Resources:

Nike & RTFKT

https://www.youtube.com/watch?v=h6dtzwMfLa0

Adidas: Into The Metaverse

https://www.adidas.com/metaverse

Lacoste: UNDW3

https://global.lacoste.com/en/undw3.html

-----

This channel is strictly educational and nothing we post or say is meant to be taken as financial advice.

On today’s episode, we cover 3 brands who are taking different approaches to their Web3 beginnings. 

3 Ways To Play: 

1️⃣ Starbucks Odyssey – Deepening the brand experience by tapping into their loyalty segment 

2️⃣ Tiffany & Co: NFTiff – Reaching new audiences for a positioning refresh

3️⃣ HSBC Duoverse – Trend jumping to increase brand salience & relevancy

------

✉️ SUBSCRIBE TO NEWSLETTER:          https://bit.ly/3xsubstack

🎙️ SUBSCRIBE TO PODCAST:                 https://bit.ly/3xPodcast

------

FILMED AT:

🎬 UNSENSIBLE STUDIOS | CONTENT FACTORY

https://bit.ly/3xUnsensible

SPONSORED BY:

🍺 CARBON BREWS | PUSHING THE BOUNDARIES OF BEER

https://bit.ly/3xCarbon

------

Resources:

Starbucks Odyssey

https://stories.starbucks.com/press/2022/starbucks-brewing-revolutionary-web3-experience-for-its-starbucks-rewards-members/

Tiffany & Co | NFTiff

https://www.youtube.com/watch?v=hKZFMWy3xQQ

HSBC Duoverse

https://www.youtube.com/watch?v=_Z1AeeXCFww

-----

This channel is strictly educational and nothing we post or say is meant to be taken as financial advice.