Afrobility: Africa Tech and Business

#4: African Mobility Tech (Uber, Taxify & others) - How ridesharing is changing transportation across Africa

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Overview: In this episode, we discuss ridesharing in Sub-Saharan Africa. We discuss transportation in major African cities, the entry, impact & business models of ridesharing platforms & end with our views on the future outlook of ridesharing platforms


Companies discussed: Uber, Bolt / Taxify & OPay (Opera Pay)


Business concepts discussed: Low end disruption, Bottom of the pyramid (BOP) solutions, customer segmentation, product localization & marketplace differentiation


Conversation highlights:

  • (00:30) - Transportation and Mobility context in sub-Saharan African cities
  • (04:35) - Uber’s history and entry into Africa via South Africa
  • (09:05) - Uber’s advantages in African markets
  • (11:00) - Uber’s adaptations to succeed in African markets
  • (16:00) - Uber’s pricing strategy in African cities
  • (21:40) - How drivers in African cities choose between different services
  • (22:55) - Ridesharing companies and government relations
  • (27:00) - Ridesharing competition in Nigeria
  • (33:00) - “Driver-friendly” vs “Rider-friendly” ridesharing services
  • (36:50) - Ridesharing business models in Nigeria
  • (39:15) - OPay (Opera Pay) competition
  • (40:15) - Bankole’s overall thoughts and outlook
  • (42:25) - Olumide’s overall thoughts and outlook


    • Olumide’s recommendations & small wins:

    • Case-Shiller U.S. National Home Price Index
    • Khan Academy bankruptcy video
    • China Tech Podcast


      • Bankole’s recommendations & small wins:

      • The future of work is not all that remote (by Byrne Hobart)


        • We’d love to hear from you. If you have feedback, topics you’d like to hear, or just want to say hello, please email [email protected]


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        Afrobility: Africa Tech and BusinessBy Olumide Ogunsanwo and Bankole Makanju
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