Are you overwhelmed by the flood of new AI tools in real estate? In this power-packed episode of The Closing Table with Lawyers Title, host Tamera Gaede sits down with returning guest Jason Esparza – “The Rook” – to break down the 4 must-have AI tools every REALTOR® should start using today to work smarter, market better, and close more deals.
 
Jason shares practical examples of how these tools save hours on CRM tasks, uncover real-time market insights, analyze MLS spreadsheets for pricing strategies, and create high-quality marketing content in minutes. You’ll learn:

• AI Studio by Google: the ultimate on-screen guide for mastering CRMs and Excel without endless tutorials.
• Perplexity: a real-time AI search engine to uncover neighborhood trends, demographics, and buyer interests for niche farming.
• Manus: the “data translator” that analyzes MLS exports to reveal pricing patterns, days-on-market trends, and even predicts emerging hot neighborhoods.
• ChatGPT & Claude: how to turn research into powerful copy for posts, reels, emails, and scripts—without relying on hallucinated data.

We also dive into negative prompts, prompt engineering made simple, voice-cloning with 11 Labs, and future-proofing your marketing workflow so you can spend less time learning tech and more time serving clients.
 
👉 If you’re ready to cut the overwhelm and finally leverage AI for lead generation, marketing consistency, and better client communication—this episode is your playbook.

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CHAPTERS
00:00 – Welcome to Episode 101: 4 AI Tools Realtors Need
01:00 – Why AI Feels Overwhelming to Most Agents
02:15 – Conferences & The Explosion of 1,300+ AI Tools
04:10 – Tool #1: AI Studio by Google – Your On-Screen Assistant
06:20 – Top Realtor Use Case: Master Your CRM and Excel with AI
07:10 – Tool #2: Perplexity – Real-Time Search for Trends & Farming
09:00 – Using Perplexity to Target Luxury Markets and Mom Groups
10:00 – Tool #3: Manus – The Data Translator for MLS Insights
12:00 – Predictive Market Analysis & Pricing Strategies with Manus
13:20 – Tool #4: ChatGPT & Claude – Content & Copywriting Powerhouses
15:30 – Strengths & Weaknesses of ChatGPT (Hallucinations Explained)
18:15 – Prompt Engineering Simplified: Why Detailed Instructions Matter
20:30 – Avoiding Tone Drift & Using Negative Prompts Effectively
23:30 – Building Efficient AI Workflows for Emails and Marketing
26:00 – Cloning Your Voice & Video for Client Communication
28:10 – Introducing Claude for Long-Form Conversational Content
30:15 – Future of AI in Real Estate: Voice Notes and Hyper-Real Video
33:00 – How to Choose the Right AI Tool for Each Job
35:00 – AI Path for Creating High-Impact Reels & Posts
39:00 – 2 Big Goals for Agents: Efficiency & Cloning Yourself
42:00 – Most Common AI Requests from Realtors
43:30 – Special Giveaway: AI Decision Engine & Prompt Coach
44:50 – Final Thoughts & Closing Remarks