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4 | Build a List That Buys: How to Turn Lead Magnets into Launch Fuel
If you’ve ever said “I just need a bigger list and my launches will finally take off,” this episode is your gentle (but firm) intervention.
Because… no.
Not all subscribers are buyers. Some are browsing, some are collecting freebies... And a list full of those? It’s like running a boutique for people who only ever “try things on”.
In this episode of Launch Confidential, Taylor and Diana break down:
- Why list alignment beats list size every time
- The 3 sneaky ways your freebie might be attracting the wrong audience
- How your lead magnet quietly decides whether your next launch flops or flies
- The difference between browsers (DIY dreamers) and buyers (wallets ready)
You’ll also get access to a 3-minute self-check quiz to see if your list is full of future buyers or inbox squatters.
By the end of this episode, you’ll walk away knowing how to audit your freebie, align it with your paid offer, and start growing a list that actually converts.
Bottom line: It’s not how many people you attract. It’s who you attract - and your lead magnet is the bouncer at the door.
KEY MOMENTS00:55 - The “bigger list” myth that keeps coaches stuck in launch limbo
05:20 - Three ways your freebie will misfire
08:40 - Lead magnets for launches that convert
10:55 - The belief shift: bigger isn’t better - and what is (even if it’s smaller)
11:30 - Free tool to test the quality of your list
CONNECT + RESOURCESWe’ll be adding links to our favorite tools, trainings, and launch resources here as the podcast grows. For now, come hang out with us:
📝 Take our Buyers vs. Browsers Quiz
ABOUT DIANA TORONTO AND TAYLOR MARKSLaunch Confidential is hosted by Taylor Marks and Diana Toronto, marketing strategists and former six-figure agency owners who spent years helping coaches and course creators scale with conversion-focused funnels, strategies, and ad campaigns.
As co-founders of Launch Babes, they’ve turned their deep, in-the-trenches knowledge and expertise into practical, repeatable frameworks that make effective marketing possible without an agency.
Taylor and Diana are on a mission to equip women with the tools they need to launch smarter and scale sustainably - without burnout.
This show is for coaches and course creators ready for the business they imagined when they started - one that thrives whether they’re on their laptop or on the beach and keeps selling year-round, not just during launch week.
Launch Confidential is their new source for strategies and systems that just WORK.
ABOUT LAUNCH CONFIDENTIALLaunch Confidential is the podcast for online coaches stuck in the messy middle—brilliant offers, a few launches under your belt, but results that feel like a rollercoaster you can’t get off. Hosted by Diana Toronto and Taylor Marks, co-founders of Launch Babes and former launch strategists behind multi–six-figure campaigns, this is where you stop guessing and start building a sales ecosystem you can trust, with weekly strategies and belief shifts to make launches predictable, repeatable, and a whole lot more profitable.
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By Launch BabesIf you’ve ever said “I just need a bigger list and my launches will finally take off,” this episode is your gentle (but firm) intervention.
Because… no.
Not all subscribers are buyers. Some are browsing, some are collecting freebies... And a list full of those? It’s like running a boutique for people who only ever “try things on”.
In this episode of Launch Confidential, Taylor and Diana break down:
- Why list alignment beats list size every time
- The 3 sneaky ways your freebie might be attracting the wrong audience
- How your lead magnet quietly decides whether your next launch flops or flies
- The difference between browsers (DIY dreamers) and buyers (wallets ready)
You’ll also get access to a 3-minute self-check quiz to see if your list is full of future buyers or inbox squatters.
By the end of this episode, you’ll walk away knowing how to audit your freebie, align it with your paid offer, and start growing a list that actually converts.
Bottom line: It’s not how many people you attract. It’s who you attract - and your lead magnet is the bouncer at the door.
KEY MOMENTS00:55 - The “bigger list” myth that keeps coaches stuck in launch limbo
05:20 - Three ways your freebie will misfire
08:40 - Lead magnets for launches that convert
10:55 - The belief shift: bigger isn’t better - and what is (even if it’s smaller)
11:30 - Free tool to test the quality of your list
CONNECT + RESOURCESWe’ll be adding links to our favorite tools, trainings, and launch resources here as the podcast grows. For now, come hang out with us:
📝 Take our Buyers vs. Browsers Quiz
ABOUT DIANA TORONTO AND TAYLOR MARKSLaunch Confidential is hosted by Taylor Marks and Diana Toronto, marketing strategists and former six-figure agency owners who spent years helping coaches and course creators scale with conversion-focused funnels, strategies, and ad campaigns.
As co-founders of Launch Babes, they’ve turned their deep, in-the-trenches knowledge and expertise into practical, repeatable frameworks that make effective marketing possible without an agency.
Taylor and Diana are on a mission to equip women with the tools they need to launch smarter and scale sustainably - without burnout.
This show is for coaches and course creators ready for the business they imagined when they started - one that thrives whether they’re on their laptop or on the beach and keeps selling year-round, not just during launch week.
Launch Confidential is their new source for strategies and systems that just WORK.
ABOUT LAUNCH CONFIDENTIALLaunch Confidential is the podcast for online coaches stuck in the messy middle—brilliant offers, a few launches under your belt, but results that feel like a rollercoaster you can’t get off. Hosted by Diana Toronto and Taylor Marks, co-founders of Launch Babes and former launch strategists behind multi–six-figure campaigns, this is where you stop guessing and start building a sales ecosystem you can trust, with weekly strategies and belief shifts to make launches predictable, repeatable, and a whole lot more profitable.