In today’s episode of JEBcast, Andy Russel and Jamie Farndale, former professional rugby player and current General Manager of Club Development & Sustainability at Hong Kong China Rugby, discuss Jamie's career transition from sports to sustainability leadership. They emphasize the significant role of sports and athletes in promoting sustainability and addressing climate change. Jamie shares insights on fan engagement in sustainability efforts, climate change challenges to sports, and the importance of strategic sustainability initiatives for major sporting events. He also explores innovative sustainability approaches and the need for new economic models to support them. The conversation concludes with a call to action for fan advocacy for sustainability within their sports teams.

00:00 Introduction to Jamie and Sustainability in Sports

03:06 Transition from Rugby to Sustainability Leadership

05:52 Lessons from Sports Applied to Sustainability

09:01 The Role of Athletes in Promoting Sustainability

11:56 Impact of Sports on Climate Change

14:56 Social Sustainability and Community Engagement in Sports

17:55 Challenges of Climate Change on Sports

20:53 Sustainability Strategies in Major Sporting Events

24:07 Innovations in Sports for Sustainability

26:58 Future of Sustainability in Sports

29:48 Economic Models for Sustainability

32:56 Final Thoughts and Call to Action

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