JC de Swaan is a Lecturer at Princeton University on the topic of Ethics in Finance. He also teaches at Cambridge University and is a partner at Cornwall Capital, a New York-based investment fund.

In today's episode of Investing In Integrity, we talk with JC about his new book, Seeking Virtue in Finance: Contributing to Society in a Conflicted Industry.

We unpacked each of the four pillars in his framework for virtuous financial leadership and discussed some of his thoughts on ethical fading and values-based leadership, among other topics.

Segments from the episode:

00:00 - Intro

05:44 - Seeking Virtue in Finance at a glance

09:25 - The Four Pillars

13:31 - Pillar #1 (Customer Mandate. Serving Customers Interests Faithfully.)

25:14 - Pillar #2 (Social Wealth Creation. Contributing to Society Beyond the Customer Mandate.)

40:35 - Pillar #3 (Humanistic Leadership - Treating Colleagues with Dignity, Empowering Them, and Fostering a Responsible Culture.)

51:16 - Pillar #4 (Engaged Citizenship)

01:09:25 - The core virtues to adhere to as a finance leader