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After a year away for maternity leave, I’m back with a grounded take on AI that blends strategy with soul. 

AI is everywhere, but most people are either over-outsourcing their voice to it or avoiding it completely. The sweet spot? Treat AI like a master crystal: a tool that amplifies you, not a guru that replaces you. In this podcast episode, we explore how buyers are getting better at spotting lazy AI content, why the human element (voice, embodiment, integrity) is becoming the new premium, and how to use AI intentionally so your copy speaks to the brain, the heart, and the nervous system. I also share my five-step energetic hygiene guide for working with AI, plus how AI can help you keep your creativity intact while improving conversion. 

In this episode, we discuss ~ 

• Why great offers still flop without messaging that works with the brain: Safety first, proof/authority second, clarity always.
• The human premium: As AI content explodes, buyers crave embodied brands - real voice, real values, real care.
• AI as a Master Crystal: AI is an amplifier and a literal descendant of quartz.
• How to avoid “soulless AI” pitfalls: Stop outsourcing your voice; let AI support your strategy, not define it.
• What buyers are noticing: Studies show that up to 50% of buyers can sense lazy AI; trust drops when content feels generic or manipulative.
• My Energetic Hygiene Guide for using AI (5 simple and easy to follow steps)
• Practical uses that honour your creativity: Auditing copy for conversion + ethics, mapping launch messaging, tightening hooks, and explaining the “why” behind what converts.

Just feel like hanging out?

Come say hi to me on Instagram @merakimessaging or take a peek at my website for more information on our website copywriting, sales funnels, business energetics coaching programs (and so much more): https://merakimessaging.com/

Click here to book your free clarity call anytime!